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ABOUT

Results-oriented innovation and brand marketing professional, MBA with a concentration in Innovation and 20-year history of developing dynamic end user programs to achieve aggressive brand growth goals. Using solution-based approach and leading strategic campaigns with a focus on market share growth and disruptive products and activations in the CPG space. Skilled in project management, innovation pipeline, working with cross-functional business units, budget/forecasting, developing teams and developing 360 marketing plans.

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SKILLS

  • Brand Strategy, category analysis, identifying unique brand opportunities and business plans

  • Insight analysis, research ideology: proprietary research, consumer research planning & analysis

  • Brand performance and management leveraging IRI, Neilson, category and retailer data

  • Sku management, optimizations & pricing strategies

  • Leading key brand activations and collaborations

  • Developing retail partnerships and marketing channels strategy

  • Design Thinking approach to innovation pipeline ideation and GTM strategies

  • Detailed project budgeting, P&L reports and demand forecasting

  • Experienced department manager responsible for personnel development

  • Optimizing creative agency briefs for both campaign development and strategies

  • Analyzing market research, insights & data trends

  • Working cross functionally with various business units through stage gate process

  • Proficient in software including MS Office, Project Management Tools, DAM, GS1, Adobe Suite, Publisher, CRM systems, Tibersoft

 

EDUCATION

M.B.A., Innovation / Stony Brook University

GPA: 3.95, Cum Laude – Entrepreneurial Research Assistant 

 

Postgraduate Diploma Courses, Marketing / University of Wales

Bright Ideas Winner 2011 for Narconia Platform

 

B.S.B.A., Business Management / Boston University

Concentration in Finance – President of the Student Life Magazine – American Marketing Association

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Digital Marketing Professional Certification / American Marketing Association

Completion: October 2021​

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EXPERIENCE​

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SINCE 2012

Career Mentor; Entrepreneurial and Small Business Consultant; innovation Consultant & Brand Marketing Strategist

MAR 2021 - PRESENT

Co-Founder, Ambassador Marketing

  • Creating marketing programs, connecting brands to the communities they serve

  • Improving the communities around us through philanthropic  brand campaigns 

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DEC 2021 - PRESENT

Vice President/ Soulsight, Chicago

• Accomplishments: Grew the Diageo account from a new account to over $1.5MM in 2022 growing to an estimated $3MM

for 2023, brought in Ferrero as new business tracking towards $1MM in first year of business; overseeing the largest hub

billing $600k/monthly, over $6MM annually

• Manage and develop six direct reports comprised of (2) Account Directors and (4) Account Managers, overseeing (8) client

Accounts including Georgia Pacific, Diageo, Constellation Brands, Ferrero, Tyson, Kellogg’s and Hometown Foods

• Attend the weekly ELT meetings responsible for all project financial updates to the board​​​

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OCT 2019 - FEB 2021

Portfolio Marketing Manager / Kellogg’s, Chicago​

  • Managing the plant-based protein portfolio including Morningstar Farms®, GardenBurger brands ($150M annual)

  • Project lead of launching the new Incogmeato® brand, a meat analog advancement in vegan foods; Kellogg’s most highly prioritized initiative for 2020

  • Overseeing the innovation pipeline for all product transformations and renovations including the vegan transition and clean label initiative of all product lines

  • Responsible for complete portfolio P&L, sku evaluation, volume forecasting, budget management and PO issuing, research and insights, working with channel marketing teams for B2B initiatives including brand partnerships and national LTO’s/launches.

  • Development of campaign marketing briefs and agency management

 

APR 2019 – OCT 2019

Account Director, Global Brands (Contractor)/ Limitless Creative, Chicago​

  • Coordinating production and brand teams on marketing focused initiatives

  • Brand strengthening activations for product launches and key product development programs for Nike NBA, Verizon, Rakuten and Players’ Night Out

  • Coordination of brand activation teams for key consumer product launches

 

Jan 2018 TO Apr 2019

Senior Director, Brand Success/ TSO Creative, Chicago

Nov 2010 – Jan 2018

Group Account Director / TSO Creative, NY & UK​

  • Leading program marketing strategies and consumer focused design solutions including winning product line branding awards, managing market research partners, digital campaigns; and print design, packaging and POS design/engineering/sourcing for clients including Nike, Ralph Lauren Home, Whole Foods Market

  • Launching brand initiatives including new product lines and expansion using in-depth knowledge of vendor landscape, industry insight and innovation methodologies with a prioritization on user centric design and experience

 

July 2007 – Nov 2010

Senior Account Manager / Burgopak, Chicago​

  • Responsible for client engagement and managing projects of branding, POS and industry award winning packaging design/engineering/sourcing, and consumer focus groups for companies including Motorola, Nike, Bloomingdale's, The Art of Shaving/Gillette, and Target

  • Developed and maintained budgets and schedules to ensure that key milestones were being met at every project phase

  • Worked closely with the board with the opening of the USA office, and created Account Management processes for cross department communication, process and improving client relations

 

June 2005 – June 2007

Regional Marketing Manager / Signature Marketing, Chicago

  • Oversaw test market research, promotional launch events and PR efforts of brands such as Nike, Disney, and Liz Claiborne

  • Developing successful field marketing & sales strategies and servicing accounts strengthen business relationships

  • Worked with Business Development team to source new products and licensee contract arrangements

 

Jan 2004 – June 2005

Marketing Coordinator / Haddad Brands, New York

  • Worked with Brand Managers for Levi's, Nike, NFL/NBA/MLB/NHL and Avirex on licensing and advertising strategies including the coordination of 3rd party agencies

  • Acting as liaison with retail accounts, recommending specific products and specials in alignment with market needs, promo requirements and POS specifications

  • Processed and tracked all public relations requests for celebrities, athletes, magazine shoots and TV; Assisted Sales Managers by creating meeting presentations, installing Market Week displays, and trade show coordination

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ACTIVITIES​

  • Business and Marketing Consultant, Board Member on two Non-Profits: Centrally Human, connecting humans with innovation and technology with a focus on minority growth with corporations and Widerscope, small business, networking and promotional platform 

  • Public Speaker and contributing lecturer at various Universities (Stony Brook University, Columbia College, University of Wales, Coleg Gwent)

  • Developed and sold a collaboration software called Narconia (2009-2013)

  • When I’m not working, you can find me on a hiking trail with my two Huskies

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Experience

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